I got a big laugh out of reading the Farmers Market website this morning. Don't get me wrong, I love Farmers Market and consider it a Saturday morning must-do. But I don't understand the bogus evocation of nostalgia.
"The market is a step back into simpler times." Sure, my grandma drove her Lexus to the town square to buy produce trucked in from three hours away (in some cases obtained by trading with farmers down south), frozen meat and fish, and donuts made from a commercial mix and cooked in electric fryers.
How about PR-ing Farmers Market for what it is, not for what it isn't? It isn't a historical recreation along the lines of Colonial Williamsburg. It's way better than anything Grandma had available.
Grandma drove her Dodge to the Piggly Wiggly and considered it a big improvement over buying from the farmer. Nobody trusted local farmers unless they were Shakers; everybody else hid rotten and leaky tomatoes at the bottom of the box and put the perfect ones at the top.
Answer Book 2019
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