B2C-2B: Events Serve Consumers and Businesses Alike

Getting Down to Business with the OPRF Chamber

Share on Facebook
Share on Twitter

By Cathy Yen

Executive Director OPRF Chamber of Commerce

Our Fourth Annual Community Health and Wellness Fair is this weekend.  We are looking forward to a fabulous event for residents - but we are even more excited about what we created for the business community.

On Sunday, April 29 from 11am - 3pm at the West Cook YMCA in Oak Park, the public is invited to this free extravaganza.  You can take a free fitness class, meet local health and wellness experts, ask questions, get a free health screening, and enjoy the children's activities area.

Our team has worked hard to create a Fair that is worthwhile, engaging and fun for everyone.  But that is a by-product of our mission, not the primary goal itself of a business association created to serve businesses, not the public per se.  Special events like the Health Fair allow us to create promotional and leadership opportunities for our local businesses.

When you deconstruct our special events, you'll see a clear pro-business structure.  Special events typically are centered around a specific industry. Each event provides businesses with four different opportunities for promotion.  

The most obvious way to participate is as a vendor.  Free to Chamber members, the Fair offers seventy booths to wellness providers interested in interacting directly with the public to provide information, screenings and giveaways.

Sponsorship is another opportunity.  In exchange for financial support, sponsors receive marketing exposure to attendees as well as the thousands of people who see our print ads, online promotion and website.

Partnership is the third opportunity.  We are grateful to West Cook YMCA, our venue partner, and the Wednesday Journal, our media partner.  We design events to meet partners' goals as well as ours.

The final opportunity is leadership.  Chamber events are entirely volunteer-run and require community-minded individuals who donate significant time on behalf of their industry.  They work hard while building leadership skills and growing their personal reputation as dedicated, professional and generous individuals.

Shout-out to this year's Health and Wellness Fair leaders Dr. Mary Ann Bender, Mary Ann Bender Podiatry, and Edward Gutierrez, Rush Oak Park Hospital.  They did a tremendous job leading a team, promoting the wellness industry and supporting local business. Thank you!

Email: cyen@oprfchamber.org Twitter: @OPRFChamber

Love the Journal?

Become our partner in independent community journalism

Thanks for turning to Wednesday Journal and RiverForest.com. We love our thousands of digital-only readers. Now though we're asking you to partner up in paying for our reporters and photographers who report this news. It had to happen, right?

On the plus side, we're giving you a simple way, and a better reason, to join in. We're now a non-profit -- Growing Community Media -- so your donation is tax deductible. And signing up for a monthly donation, or making a one-time donation, is fast and easy.

No threats from us. The news will be here. No paywalls or article countdowns. We're counting on an exquisite mix of civic enlightenment and mild shaming. Sort of like public radio.

Claim your bragging rights. Become a digital member.

Donate Now

Reader Comments

No Comments - Add Your Comment

Note: This page requires you to login with Facebook to comment.

Comment Policy

Facebook Connect

Answer Book 2019

To view the full print edition of the Wednesday Journal 2019 Answer Book, please click here.

Quick Links

Sign-up to get the latest news updates for Oak Park and River Forest.

MultimediaContact us
Submit Letter To The Editor
Place a Classified Ad

Classified Ad