I suggest a two referendum strategy for District 97

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By John Hubbuch

The District 97 Board of Education will decide this month how much money it plans to ask from voters for its operating referendum in next April's election (Click here to read Wednesday Journal's coverage). Regular readers of my column know that despite the fact that I served without distinction on the District 97 Board from 1987-1991, our Board was the last to pass referendum for the District.

So as this Board sails into some pretty strong anti-tax headwinds may I suggest a "two referendum strategy" whereby the Board accepts as a given the first referendum fails, but the second one passes because of a fear that the schools will seriously deteriorate without some more dough. It's a proven strategy that has worked before. Consistent with that stategy this Board should ask for a bigger increase in the first referendum, but scale it back in the second referendum that acknowledges The Board " has heard the voters." Crafty, eh?

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john murtagh from Oak Park  

Posted: October 14th, 2010 6:52 PM

Beware of any strategy that requires or causes a second vote. The second time around the voters say we already said No and vote the same way again. The third time is usually a false negotiation with the district lowering the millage amount to make the vote. The cuts anger the pro-millage gang and they don't push as hard.After having been in more than ten millage campaigns, I believe the only way to win is to make getting out the vote the highest priority and be very, very visible.

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